Samsung Electronics held the’Unbox & Discover’ event online on March 2 (U.S. local time) and unveiled a new TV lineup in 2021.
Samsung Electronics emphasized the vision of’Screens for All’, the video display business vision announced in January at this event, and lifestyle TVs such as’Neo QLED’,’Micro LED’, and’The Frame’. , From premium monitors, we introduced differentiated products to provide an optimal screen experience according to consumer usage environment and taste.
◇Released’Neo QLED’, innovative image quality with new technology
Samsung Electronics plans to lay the foundation for the No. 1 global TV market for 16 consecutive years through Neo QLED, which has evolved one step further from the existing QLED.
Neo QLED has expanded the range of consumer choices by composing a lineup with various models of 8K and 4K. On a global basis, the 8K lineup introduces 8 models in 3 series and 4 sizes (85·75·65·55 type) according to specifications, and 4K is 3 series and 5 sizes (85·75·65·55·). 50), 13 models are released.
In Korea, 8K has 2 series and 3 sizes (85·75·65 type) with 5 models, 4K with 2 series and 5 sizes (85·75·65·55·50 types) with 9 models Release.
Neo QLED is a product that uses’Quantum mini LED’, which is one 40th smaller than the previous one (by height), as a light source, and realizes the industry’s highest level of picture quality with’Neo Quantum Matrix’ technology and’Neo Quantum Processor’. .
By controlling the brightness of light in 12 bits (4096 steps), the industry’s highest contrast ratio and black detail are realized, and 16 neural networks-based control through deep learning optimizes each for 8K and 4K quality, regardless of image quality input. It is a feature.
In addition to differentiated image quality, Neo QLED provides △ enhanced games and smart functions △ sound innovation based on artificial intelligence (AI) △ refined design, reflecting the latest consumer trends.
In particular, the game function has been greatly enhanced. △ AMD’FreeSync Premium Pro’ that reduces afterimages and blurring by clearly expressing motion △ Applying the shortest input lag time (5.8ms), which is the speed of processing video signals and exporting them to the screen △ Industry’s first Ultra Wide View Through the 21:9, 32:9 ratio screen adjustment △ Game Bar (Game Bar) function that displays a variety of game information has been newly introduced.
In terms of sound, △’Space Fit Sound’ that analyzes the TV installation space and provides optimized sound △’Object Tracking’ where the sound moves along the speaker according to the movement of objects in the video using artificial intelligence. Sound Pro)’ △ It is equipped with’Q Symphony’, which finds a three-dimensional sound by using both the TV and the sound bar’s speakers.
Neo QLED is harmonious in any space by applying’Infinity Design’, which stands out by minimizing protruding parts and slim thickness of 15mm. It provides an extremely strong sense of immersion.
The new Neo QLED will be released in the Korean market on the 3rd, and the 85-type 8K will cost 1380 to 19.3 million won, the 75-type will be 8.89 million won to 13.8 million won, and the 65-type will be 5.89 million won. For 4K, 50~85 types will be introduced at 22.9-9 million won.
In commemoration of the launch of Neo QLED, Samsung Electronics presented’The Serif’ 43 type or 2021 premium sound bar to consumers who purchased 75 type or more products at online and offline stores nationwide from the 3rd to the 31st. Various customer appreciation events are also held.
◇Introducing the best display’Micro LED’, 99, 88 type following 110 type
Samsung Electronics unveiled its 110-inch micro LED in December 2020, followed by a new 99-inch and 88-inch display at this event. The 99 type will be released sequentially worldwide in the first half of the year following the 110 type, and the 88 type will also be introduced within this year.
Samsung Electronics also announced plans to launch an additional 76-inch, expressing its will to make the micro LED market in earnest. Micro LED is a next-generation screen incorporating the best display technology in existence, and is a product that received the highest innovation award at CES 2021.
Unlike conventional TV displays, this product is the only product in which each element emits both light and color by using micro LEDs in micrometer (㎛) units. Because of its use, it can be used for a long time without worrying about deterioration or burn-in.
In addition, △’Micro AI Processor’ that optimizes and upgrades the input image according to the characteristics of micro LEDs △’Monolith design’ that feels like there is no boundary between the screen and the wall △ Magnificent 5.1-channel sound It provides the best home entertainment solution with a light source.
◇Expanding the lineup of’Lifestyle TV’ tailored to consumers’ tastes
Samsung Electronics’ consumer trends such as’The Frame’,’The Serif’,’The Sero’,’The Premiere’, and’The Terrace’ We have built a new lineup of lifestyle TVs that carefully reflect.
In particular, The Frame’s new product, which won the Innovation Award at CES 2021, will greatly improve design and ease of use in 2021.
The Frame is the most popular lifestyle TV because you can easily enjoy over 1,400 famous works of art from around the world if you receive a subscription service through the’Art Store’.
The 2021-model The Frame has been reduced by nearly half compared to the existing product to realize a thickness of 24.9mm so that it looks closer to the actual picture frame, and the range of consumer choices has been expanded by increasing the number of bezel types to two and five bezel colors.
You can also choose the method and accessories that best suit your installation space, such as a slim fit wall mount, basic stand, and studio stand.
In addition,’My Shelf’, which can be installed with the frame to complete the wall interior, will also be released from March.
The frame’s new product can store up to 1200 photos in 4K quality by significantly increasing the capacity to store personal photos or images from 500 megabytes to 6 gigabytes.
The frame’s new product is expected to be released in March in four sizes of 32, 55, 65 and 75 types in the Korean market.
‘The Premier’, a home cinema solution that turns the house into a small movie theater, expands its launch globally and introduces a dedicated rollable screen.
◇Evolution of monitor, Quantum mini LED-applied gaming monitor released
At this event, Samsung Electronics unveiled a new product with quantum mini LED applied to the premium gaming monitor’Odyssey’ G9, which has been released in 2020 and has been well received.
Like TV, the 2021 Odyssey G9 (49 type) realizes vivid picture quality by applying quantum matrix technology, and boasts top-notch gaming specifications such as 240Hz refresh rate and 1ms response speed.
Samsung Electronics is also starting to expand sales of’smart monitors’, which are perfect for working from home. The smart monitor supports a remote access function that makes it easy to handle tasks and a cloud service Ms Office 365, and you can enjoy various OTT services as well as internet access through a Wi-Fi connection.
◇Contributing to a sustainable future by enhancing eco-friendliness and accessibility
Samsung Electronics not only reduces carbon in the TV production process, but also has an eco-friendly policy that enables resource circulation throughout the product life cycle, automatic sign language expansion for hearing-impaired consumers, and a color correction app for visually impaired color vision impairments. A large number of accessibility features were applied to new products.
In particular, △Expanding the eco package that was applied only to lifestyle products to the entire TV, △Introducing an eco-friendly remote control using solar cells that charge using sunlight or indoor lighting, dramatically reducing the use of batteries, and △ increasing the use of recycled materials, etc. It is a plan to actively work on reduction.
Jonghee Han, president of Samsung Electronics’ video display division, said, “Thanks to the trust and love of our products by numerous consumers during 2020, we were able to achieve the No. 1 ranking in the global TV market for 15 consecutive years.” “Innovative technology and consumer-oriented products in 2021 “We will create new TV values and continue to reinforce eco-friendliness and accessibility to realize the vision of screen for all.”
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