[한국방송/이광일기자] Lee Dong-soo(Senior Vice President of the Democratic Party Policy Committee, Incheon Gyeyanggap)Makes sure that the composition information of the probability type item is accurately disclosed., The so-called banned even in Japan due to excessive speculative induction ‘Complete Gacha‘ Prohibit the sale of goods,, Containing penalties for deceptive consumers by intentionally disclosing inaccurate information and giving the Minister of Culture and Tourism the authority to investigate. 「Partial amendment to the Game Industry Promotion Act」Representatively proposed.
Many game companies ‘Draw‘ To acquire some of the goods specified in the form ‘Probability type item(=Random box, Gacha, etc.)’Flagship Business Model (BM)I am using it as. However, there is no provision in the current law to disclose detailed configuration information and probability of appearance of this probability item., Consumers do not know exactly the expected utility of the probabilistic items they purchase..
In order to increase the desire to purchase, game companies increase the convenience of game progress or, Probability-type items are being released, including products that can gain an edge in the competition among users.. And what users actually want to choose ‘OnePrize‘Most of the products corresponding to are appear with a rare probability.. Naturally, consumers lean on a low probability to get the product they want. ‘Until pulled out‘ Repeat purchase or, The amount that has been consumed so far is judged as the sunk cost and has no choice but to give up..
Accordingly, consumers criticized the excessive speculation of probability-type items and ‘Right to know‘Has been asking us to disclose accurate probability information, Game companies have also disclosed probability information through self-regulation.. However, even if game companies unilaterally disclose probability information as much as they want, they can receive a self-regulatory compliance mark. ‘MapleStory‘of ‘Cube‘Excluding information that users truly want, such as, By putting another probability item inside the probability item, ‘Complete Gacha‘Self-regulation has been made famous by itself in such a way as to create. In particular, self-regulation does not verify that the information disclosed by the game company is accurate., Even if we confirm that the information is wrong, there is no deterrent as there are no sanctions..
Actually recently ‘MapleStory‘, ‘Mabinogi‘ In a series of famous games such as ‘Unfavorable direction for consumers‘As a result, suspicion has been raised as to whether the probability of the item’s appearance has been manipulated., Consumers’ trust in game companies has collapsed.. As this issue became an issue, the position sent by the Game Industry Association contained an answer that even game companies could not know the exact composition probability, so it was difficult to disclose., He also admitted to the fact that the current self-regulation is not accurately implemented.. Representative Yoo analyzed that effective consumer protection is no longer possible with self-regulation alone..
Accordingly, Rep. Yoo said that this amendment ▲It is stated in the law to disclose the exact composition probability or expected value of a probability type item. ▲Criticized for excessive speculation ‘Complete Gacha‘ Prohibition of the sale of tangible goods ▲If a game company manipulates the probability for its own profit or presents an incorrect probability, 3Contains the content of granting a penalty within the boat. On the other hand, considering the characteristics of the game industry, even if the probability announced by the game company was different from the actual applied probability,, It is not intended to deceive users and obtain unfair profits, but also prevents overregulation by including exceptions for cases caused by simple technical errors..
Rep. Yu Dong-soo “As regulations have begun on the speculative nature of probabilistic items worldwide, The game companies that focus only on short-term profit by being buried in probability-type items BMIf it is not fundamentally corrected, the Korean game industry will become Galapagos and will inevitably be eliminated from the global market.”Pointing out “As many game companies are pursuing the acquisition of plates for entry into China, which have stronger legal regulations than ours,, I believe that only in Korea will not show a betrayal behavior that neglects consumer protection.”Said.