Simmons, a sleep-specialized brand, opened’Simmons Mansion Ilsan Baekseok Branch’ near Baekseok Station, Ilsandong-gu, Goyang-si, Gyeonggi-do. Simmons
As the new coronavirus infection (Corona 19) spreads and the time to stay at home is prolonged, the attention of consumers is drawing’inside the house’. As more and more people boldly invest in expensive beds for a comfortable sleeping environment, bed makers are expanding their hands-on showroom stores where you can lie down and touch them.
On the 7th, Simmons announced that it has opened Simmons Mansion Pyeongchon branch and Ilsan Baekseok branch, which are high-end experience stores in Goyang and Anyang, Gyeonggi-do. Simmons Mansion is a showroom-type store where the head office provides 100% support for all matters necessary for store operation, such as rental fees, maintenance fees, interior expenses, and display products, and the agent owner is in charge of store operation and sales only. Since last year, Simmons has been expanding its experiential showroom stores to more than 100 stores, including Simmons Mansion and Simmons Gallery, a direct store.
Ace Bed also reopened the Ace Bed Busan Daejeong branch in Jwacheon-dong, Dong-gu, a representative furniture street in Busan. The existing store was remodeled and expanded to 4 floors above ground. The bedroom configuration according to the number of families, such as single-person furniture, newlyweds, and a family of four, was presented, and on the fourth floor, a separate space was prepared for experts to recommend and experience mattresses in consideration of individual body shape and sleeping habits. Since last year, Ace Bed has been opening a series of high-end stores including Ace Square, a regional premium store.
Ace Bed reopened the Ace Bed Busan Daejeong branch in Jwacheon-dong Furniture Street in Busan. Ace bed
The reason why the industry’s first and second-largest bed companies are reinforcing experience-based showroom stores is to ensure that the demand for bed replacement caused by Corona 19 leads to purchase. The interior and furniture industry is also expanding online, but there are still many consumers who want to try and purchase beds.
According to bed makers, bed sales in major department stores such as Hyundai, Lotte, and Shinsegae increased by more than 10% from the previous year. An official in the furniture industry explained, “Last year, the overall furniture industry saw a sharp increase in sales due to’corona special’.”
In recent years, the sales of expensive beds exceeding 10 million won are also increasing significantly. According to Simmons, the number of customers who purchased products over 10 million won last year increased by about 100% compared to the previous year. ‘Beauty Rest Black’, which is the highest priced product range of 20 million won, also increased sales by about 90%. An official from a bed company said, “Isn’t it the consumer’s psychology to want to experience it before buying, the more expensive products are,” he said. “I explained.
Reporter Kim Kyung-mi [email protected]