Thierry Bolore, JLR CEO, introducing the reimagined plan (Photo = JLR homepage capture)
Jaguar Land Rover (JLR) will convert all vehicles to electric vehicles by 2025.
On the 15th (local time), JLR announced its’Reimagine’ plan to achieve carbon neutrality in all manufacturing and sales processes by 2039, starting with the first electric car model to be introduced in 2024. First of all, JLR plans to introduce 6 pure electric car models from 3 models including Range Rover, Discovery and Defender over the next 5 years.
JLR’s ultimate goal is to achieve zero carbon emissions. According to the industry, $3.5 billion (about 3.5 trillion won) is expected to be invested in the plan every year. JLR has fined the European Union (EU) of 48.8 million dollars (about 53.6 billion won) for exceeding its carbon emission target in 2020.
JLR predicts that 60% of all Jaguar and Land Rover models will be carbon zero by 2030, when all plans go hand-in-hand, when the UK bans the sale of new internal combustion engines. Currently, sales of gasoline-diesel-based internal combustion engine vehicles are spreading mainly in advanced countries such as Europe. Previously, Norway announced a ban on the sale of internal combustion vehicles until 2025, the US state of California until 2035, and in France until 2040.
Major automakers’ efforts to convert electric vehicles are also accelerating. General Motors of the United States (GM) announced in January that it will cease production and sales of internal combustion engine vehicles by 2035, and Ford plans to invest $22 billion (about 24.25 trillion won) in electric vehicles by 2025. Volkswagen of Germany will also introduce electric car models to major car models by 2030.
Meanwhile, through its official website, JLR announced that its parent company will share best practices of leadership in next-generation technology, data, and software development through close collaboration with other groups. “Our vision is clear,” said JLR CEO Thierry Bolore. “To be the most desirable luxury car brand in the world.”