The first exclusive electric car of Hyundai Motor Company, Ioniq 5, set a new record on the first day of pre-contracting in Korea, and then in Europe, the pre-contract volume was’completed’ in one day, and it started to hit the box office in the early stages.
Accordingly, it is noteworthy whether the Hyundai Motor Group will be able to succeed in’Ssang-cheol’ in the European market, the largest electric vehicle market, with Ioniq 5 and Kia’s CV (project name).
According to Hyundai Motor Company’s European subsidiary on the 28th, as a result of receiving a pre-contract with Ioniq 5 for 3,000 units in Europe on the 25th (local time), more than three times the amount of the corresponding amount of 10,000 people gathered and succeeded in’complete sale’ in one day.
In the case of Europe, it can be said that people who are willing to purchase actually made a contract as they received a deposit of 1,000 euros (about 1.36 million won) and made a pre-contract.
Hyundai Motors’ European subsidiary said that since the release of the Ionic 5, there have been 236,000 cases of interest and inquiries about the vehicle.
The Ioniq 5, which was unveiled on the 23rd, is the first electric car to apply E-GMP, the exclusive platform for electric vehicles of the Hyundai Motor Group. I wrote a new record on the first day of the pre-contract.
Equipped with an 800V charging system, it can charge 80% within 18 minutes, and it can run 100km in just 5 minutes. The floor is flat with a dedicated platform to increase space utilization, and the overall size is the level of a semi-medium sports utility vehicle (SUV) in the form of a crossover utility vehicle (CUV). It is longer than the Palisade, a large SUV in mm.
The Hyundai Motor Group, which declared this year the first year of electric vehicle leap forward, will also unveil the world’s first CV, Kia’s first exclusive electric vehicle, following the Ioniq 5 next month. CV, which is also based on E-GMP, is a model that implements the time (zero-back) to reach 100 km/h from a standstill in 3 seconds, and the car name will be selected as one of EV1 to EV9.
Both Ioniq 5 and CV are at the forefront of targeting the European market. Following the sale of the Ionic 5 in the European market, Kia CV is also expected to start selling in Korea and Europe in July.
This seems to be due to the large portion of the European market, with more than half of the global sales of Hyundai Motor and Kia’s electric vehicles sold in Europe. The industry predicts that the European market share is the largest among the 70,000 units of Ioniq 5’s global sales target.
An industry insider said, “In the case of the Ionic 5, the overall size is at the level of a semi-medium size, but it has the interior space of a large car and the convenience of charging, so it will fit the taste of European consumers who prefer a practical car.”
The European electric vehicle market is the fastest growing in the world.
According to the European Automobile Manufacturers Association (ACEA), a total of 745,000 electric vehicles were sold in the European market last year. This is a level that has doubled from 2019 (36,164 units). Sales of electric vehicles in the European market this year are expected to be 1 million units.
In the case of Hyundai and Kia, they sold 95,000 electric vehicles in the Western European market last year. This is an increase of 120.7% from 43,455 units in 2019. By car type, Kona EVs 46,000, Niro EVs 31,32, Ionic EVs 1,325, and Soul EVs 7,999.
Despite the 20.8% decrease in sales of all models in the aftermath of the novel coronavirus infection (Corona 19), the proportion of electric car sales in the European market of Hyundai Motors and Kia jumped from 4.2% in 2019 to 11.7% last year.
It is expected that Hyundai Motor and Kia’s electric car sales in Europe will exceed 130,000 units this year.
It is reported that Hyundai Motors aims to sell more than 70,000 of its 160,000 global electric vehicle sales targets in Europe this year. Kia has set a global electric vehicle sales target of 104,000 units this year and plans to sell 62,000 units in Europe.
Song Seon-jae, a researcher at Hana Financial Investment, said, “The success of IONIQ 5 will be the basis for predicting Hyundai’s position in the electric vehicle market while evaluating the marketability of E-GMP.” “It is an important catalyst contributing to the phase enhancement.”
Industry Team [email protected]
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