Photo = Capture of Weibo, China
“Since the Samsung Galaxy S21’s factory price is 4999 yuan (about 850,000 won), it’s a price you never thought of.”
On the 18th, shortly after the official announcement of new products in Samsung Electronics’ Galaxy S21 series, an information technology (IT) company in Shenzhen, China, posted such a post on Weibo, a social network service (SNS). Regarding the post, one netizen commented, “The price is a whopping 2000 yuan (about 340,000 won) cheaper than the previous work,” and “I have to sit down with the Galaxy S21.” Most of the comments that followed showed similar reactions.
According to the IT industry on the 22nd, in China recently, the factory price that has decreased since the official announcement of the Galaxy S21 has been receiving favorable reviews one after another. On local SNS, numerous review videos of the Galaxy S21 series are being posted one after another. In particular, the price of Huawei smartphones has been rising in retail prices since last year, so most of the local media and consumers are showing interest in the cheaper mobile phone prices.
One netizen told Weibo, “The Galaxy Note 20 series released last year did not have a price merit compared to the Huawei Mate 30, but this time it has changed significantly,” he said. “It is satisfactory to be able to use an additional’S Pen’.” Another netizen commented, “It’s more cost-effective than Apple’s iPhone 12.” In addition, it is showing a positive response to the representative color of purple and violet.
Samsung Electronics’ basic model of the Chinese version of the Galaxy S21 series is 4999 yuan (about 850,000 won), which is about 150,000 won cheaper than the domestic price (99 million won). It is noteworthy that the options have been increased by adding a low-capacity 128GB entry-level model that is not released in Korea. The top model, the S21 Plus, started at 7199 yuan (about 1.30 million won), and the S21 Ultra model started at 9699 yuan (about 1.65 million won), and was priced somewhat more expensive than in Korea.
Last year, Samsung Electronics launched the Galaxy S20 in China at the factory price of 6,999 yuan (about 1.18 million won). Considering this, it is a whopping 2,000 yuan (about 340,000 won) or more. The average starting wage for university graduates in China is about 5,000 yuan (about 850,000 won), which is expected to lead to a greater cut-off by consumers.
Photo = Capture of Weibo, China
Huawei, which has the largest market share in China, released 4999 yuan (approximately 850,000 won) for the basic model of the strategic smartphone’Mate 40′ released in October last year. Since last year, Huawei has been subject to sanctions such as blocking the semiconductor supply chain in the US, and smartphone prices have been soaring. It is because the supply is insufficient. In some retail stores, there is even a’good news’ phenomenon, so many consumers are turning their eyes to the Samsung Galaxy S21 model.
Apple’s iPhone 12 is also priced at 5499 yuan (about 940,000 won) in China, the iPhone 12 at 6299 yuan (approximately 1.45 million won), and the iPhone 12 Pro at 8499 yuan (about 1.45 million won).
Samsung’s Chinese smartphone market share is only a single digit, but attention is focused on whether it will be possible to expand its market share due to lower prices and early launch effects. According to market research firm Counterpoint Research, the Galaxy S21 is expected to sell 28 million units, an increase of nearly 8% from the previous S20 sales estimate (about 26 million units).
On the 18th, a review expert said, “As the Galaxy S series lowered its price, we began to approach Chinese consumers in a friendly manner.” The number of consumers looking for it will increase.” On the 19th, Shinryangshoji, an IT news portal in China, said, “There are many reactions that the price of the Samsung Galaxy S21 is too attractive.”
Reporter Jo Ara Hankyung.com [email protected]
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