“Fix incorrectly categorized themes”… Xiaomi apologizes for controversy over portraying Chinese culture in hanbok-reporter Lee Chang-gyu

[이창규 기자] Amid controversy amid controversy, an image depicting hanbok as Chinese culture was uploaded to the smartphone wallpaper store of Xiaomi, a Chinese electronics manufacturing and sales company, and Xiaomi officially announced its position.

On the 16th, Xiaomi said, “The description of the wrongly categorized theme in the Xiaomi Themes Store has been corrected,” and said, “We sincerely apologize for confusion and will continue to improve the content review process in the future.”




Earlier, in the online community, an image depicting Hanbok as a Chinese culture was posted on Xiaomi’s smartphone wallpaper store. The background screen contained the figure of a man and woman in Hanbok, but the problem was that the title of this image was’Chinese Culture’.

Online community
Online community

Because the background wallpaper (theme) store must be approved in advance by Xiaomi, domestic netizens raised their voices of criticism for the upload of this image. In recent years, there have been claims that it is related to the Chinese hanbok process, which has become increasingly frequent, and there have even been signs of a boycott.

Founded in 2010, Sayomi has reigned as the strongest in’cost performance’ due to its low price and not bad performance, and entered the Korean market in earnest by opening an official A/S center in 2016.

Currently, there are a total of five domestic distributors, including Yeo-mi, who have made an official position in one day, and are interested in whether they can recover their image.

Meanwhile, Xiaomi, along with Huawei, is a company that is not free from the backdoor problem that transmits user’s personal information to an agency under the Chinese government without permission.

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