[동영상] What are the trends in the TV industry this year?… “Mini LED·Smart Function·Eco-friendly”

Companies such as Samsung Electronics Showcased Products with’Mini LED’ Technology
Enhancement of TV’s smart functions such as gaming, health, and movies
Impact of global eco-friendly policies… Expansion of eco-friendly product line

‘CES 2021′, the world’s largest consumer electronics fair, ended after a four-day schedule, and the TV industry picked three topics that should be noted this year:’mini LED, smart function, and eco-friendly’.

◆ Introducing’mini LED’ technology applied products… Samsung Electronics unveils’Neo QLED’

First of all, the biggest trend in the TV industry this year is’expansion of premium products through the application of mini light-emitting diodes (LEDs), optical structure improvement, and quantum dot technology’.

At this CES, more companies have applied quantum dot technology to improve contrast ratio by applying mini LED technology, and to improve color expression and brightness more accurately. Samsung Electronics, the global No. 1 company that sells more than 40 million TVs in the global market every year, also introduced mini-LED technology by unveiling’Neo QLED’ at this CES.

‘Neo QLED’, a mini LED TV, is the first product that Samsung Electronics unveiled to the global market through’Samsung First Look’ on the 7th in US local time. It is evaluated that it provides the best viewing experience by applying a small LED, the size of 40 times the size of the previous one, to the backlight, and exquisite control with Samsung’s proprietary’Quantum Matrix Technology’ and’Neo Quantum Processor’. In fact, this product is emerging as Samsung’s expected product, as it has been selected as the’CES 2021 Best Product’ selected by major global media such as CNN.

As Samsung launched’Neo QLED’ in earnest, Korean and Chinese companies are releasing related products that apply mini-LED technology in a row, and the market size is expected to expand rapidly in the future.

◆The time of stay at home due to the Corona 19 pandemic ↑… Enhancement of TV’s smart functions such as gaming, health, and movies

Another feature is that the’smart functions’ of TV such as gaming, health, and movies have been enhanced.

In fact, as the new coronavirus infection (Corona 19) pendemic has grown longer, the amount of time consumers spend in the house has also increased. For this reason, many companies this year have come forward to reinforce the TV’s gaming function and come up with various directions for building an ecosystem.

Above all, as the needs of consumers who want to enjoy games on a big screen at home are increasing, TV companies have successively introduced products specialized for games.

[허태영 / 삼성전자 영상디스플레이사업부 상무: 삼성은 TV에서 게임을 좋은 화질로 즐길 수 있도록 인풋 레그(Lag) 개선, VRR(Variable Refresh Rate) 대응, 4K 120Hz 지원 등을 통해 업계를 리드해왔습니다. 이러한 게임 화질 개선을 위한 하드웨어 강화가 이제는 업계 전체로 확대되는 트렌드를 볼 수 있었습니다.]

In addition to gaming, a number of services were also released to support various in-home activities. In the case of Samsung Electronics, like Samsung Health’s Smart Trainer, it introduced a training service that systematically informs you of how to exercise and posture, like a personal fitness coach at home.

In addition, there were many companies that strengthened the content recommendation function of the online video service (OTT) for consumers who enjoy movies and dramas at home.

◆Expansion of eco-friendly policies in the global market… Expansion of eco-friendly product line

The expansion of’eco-friendly product lines’ for a sustainable future is also a major trend. While exhibitors in the past have focused on the technology and function of TV products, this year showed high interest in sustainable management and eco-friendly technology, unlike before. It is analyzed that this is not irrelevant to the recent trend of strengthening the environment-friendly policy stance around the world.

In the case of Samsung Electronics this year, CES also introduced its eco-friendly policies, such as expanding the’Eco Package’ that recycles packaging materials discarded after delivery, and introducing the’Solar Cell Remote Control’ that is used as a solar cell panel.

In addition, it introduced the expansion of the use of recycled plastic and various accessibility functions using AI.

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